I’m an award-winning Creative Director and Copywriter. Based in Dubai. Shaping brands across the MENA region for over 18 years. And 6+ years in India (Delhi and Mumbai).

I’ve helped global brands like HSBC, Emirates, Nestlé, Pepsi, Audi, Nokia and others find their voice across 360° platforms, social ecosystems, activations and films.

My work has earned recognition at Dubai Lynx, MENA Cristals, New York Festivals, One Show and Cannes, but what matters more is creating ideas that make people stop, feel and remember.